Use these best practices to maximize the effectiveness of your DoctorPodcast series.
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Create URL shortcut alias (redirect). When promoting your Podcast series in print or on radio/TV, it would be easier for the user if the URL were short and to the point: YourWebAddress.com/Podcast
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Website Homepage. Add “podcast” link in the navigation bar. Include “podcast” in your search terms which link to your podcast.
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Podcast Page. Keep the start of the Podcast library “above the fold.”
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Use our optional Podcast library display that includes social share buttons.
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Clear Call Outs and Access Points - Show the Podcast on the homepage
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Display Ads for your Podcasts on your website
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Doctor Bio Pages. Use our new Physician BioPods a more in-depth physician interview to introduce the physician to the patient, building trust before their appointment is even scheduled
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Doctor profile pages. Use the widget we provide for individual Podcasts featuring this physician.
- Landing Pages. Use the inline widget we provide for individual Podcasts featuring related topics and more information on a particular subject.
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Blog/Article pages - use the available written content from the podcast for your blog and other areas for written content.
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Promote via newsletters.
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Promotions are key. Promotions of the Podcasts are an integral part to the analytic growth. Use the unique url links of each podcast to promote on Facebook and Twitter.
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Printed Material
Consider a printed “Podcast Card” to leave in waiting rooms, such as this card from BayCare:
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Other Media. And if you use other electronic or print media – make sure to use tags, insert boxes, crawls, etc. to promote your Podcast library of important health information directly from your Doctors and other professional staff.
For additional help please contact:
Bill Klaproth
Dir. Of Marketing
847-749-1321